Identify market trends well ahead of the competitor. Understand client conduct. Reinforce accuracy and confidence in decisions. Understand your information/data better by finding discovering patterns and trends in your structured and unstructured data. Ability to connect, see and manage from Strategy till the strategic operations through a bound together view and the brought together information window which empowers the fast and certain basic leadership and observing. Ability to see through all the reliance elements before taking any choices. The full-arrangement of accessible decision points for the end client to take care of the business issue. The data-driven insights that result enable smarter and clearer decision-making. Event driven alarms to give actionable intelligence. Tangible advantages to the IT divisions in reducing the budgets towards maintaining numerous applications, immoderate blunders of data consistencies and multiple data consistency checks and Data maintenance as per the data governance life cycle. A BA analytics solution which compares the product wise - current performance with past performance and thereby enabling companies to take better decisions for product profitability.